Job Details

California State University, San Bernardino
  • Position Number: 1530996
  • Location: San Bernardino, CA
  • Position Type: Communications - Public Relations and Advertising

Marketing, Engagement & Membership Coordinator (Communication Specialist II)/CAL-RAFFMA
California State University, San Bernardino

Employment Status: Full-time, probationary, "exempt", position.

Work Schedule: Monday-Friday 8:00 a.m.-5:00 p.m.

Deadline: This position will remain open until filled. Applications will be reviewed beginning June 17, 2019.

Position Summary:
The Public Affairs/Communications Specialist is a broad classification with three position skill levels. Positions in this classification have varying levels of responsibility for carrying out the communications, public affairs and/or marketing programs of the university. Incumbents are involved directly in developing, writing and/or editing a variety of print or electronically-based communication materials, as well as coordinating related public affairs, media, community relations, and marketing activities. Incumbents are responsible for developing and maintaining relationships with relevant internal and external constituents to ensure that the public receives relevant, timely, and positive information about the university and its programs. Additionally, incumbents may be assigned specific responsibilities relative to the ongoing management of communication materials on the campus website.

Incumbents at this level work independently on a broader range of projects involving the execution of public affairs, media relations, publications, marketing, and/or sports information programs. The work at this level is more complex, broader in scope and has a significant impact on the success of the project or program. Incumbents must have a thorough knowledge of the program and applicable communications techniques, be able to work fairly autonomously and exercise sound judgment and discretion in the completion of assignments and projects. The work involves daily contact with university management, members of the media, and other key constituencies.
Typical Activities
Reporting to the Museum Director, the Incumbent works closely with other staff members particularly the educator and collection coordinator, graphic designer, exhibition designer and curators of exhibitions and programs.
Their responsibilities are organized around three major areas:
  • Marketing/PR (45%)
  • Engagement (25%)
  • Membership (25%)
  • Other duties as assigned (5%)
Some specific duties/tasks in each of these three areas include:
  • Regular monitoring and maintenance of the museum web site (The museum website is being migrated to Drupal/ most of the new content has been submitted; some may be still needed; upcoming events may have to be updated.)
  • Planning and coordinating the promotion of all the museum's exhibitions and events.
  • Keeping abreast with all the university and community events and helping to coordinate the museum programs.
  • Seeking new and innovative marketing opportunities, including social networks and other new technologies-related channels.
  • Working closely with the College of Arts and Letters marketing team and the university's strategic communication office.
  • Organizing marketing and PR events, including donor events.
  • Designing and distributing holiday cards.
Administration of the museum membership group - Friends of RAFFMA and is in charge of all the Friends related projects, which include:
  • Design and maintenance of related files and mailing lists
  • Annual membership renewals
  • Planning and implementing membership campaigns
  • Planning and implementing members' special events and activities
  • Planning and implementing innovative opportunities for participation at all levels
  • Regular communication with members
  • Processing of memberships
  • Coordinating members' events (holiday party, trips, etc.)
  • Member Newsletter, Fall and Spring Editions.
  • Planning and implementing a variety of engagement events for various groups such as students, faculty, staff, community, etc.; working closely with the education staff. Constantly monitoring (and adjusting as needed) RAFFMA's engagement efforts. Working closely with the Board of Advocates (all three committees) as an ex-officio board member, getting all kinds of community feedback.

The incumbent works fairly independently, under general supervision of RAFFMA director, and closely with RAFFMA education and collection coordinator, on specialized or varied communication assignments related to the museum's website, social media, media relations, publications development (e.g. newsletter), marketing and research, frequently serving as a media spokesperson, and therefore significantly impacting the success of RAFFMA events, projects, campaigns, etc. Work is reviewed for soundness of judgment. Work involves regular contact with media agencies and numerous constituencies.

Minimum Qualifications

  • Completed an undergraduate degree (BA) is preferred.
  • Minimum of two years if related professional or technical experience.
  • Working knowledge of standard theories, practices, principles, and techniques of communication and marketing.
  • Graphic design skills at the proficiency level with at least one year of experience in working for non-profit organizations, cultural or educational organizations.
  • Familiarity with website content maintenance (Drupal).
  • Interest in art, history, education and some understanding of museums.
  • Independent performance of specialized or varied communication assignments related to public affairs, media relations, publications development, marketing, and research, and/or athletics marketing. Work is more complex, broader in scope and has a significant impact on the success of a project/campaign.
  • Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for the university and events.
  • Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.
  • Working knowledge of copyright and other applicable laws pertaining to publications and the media.
  • Thorough knowledge of web communication techniques, vehicles, and formats.
  • Ability to effectively use web technology to achieve communication goals.
  • Strong story development and journalistic writing skills, as well as advanced editorial skills.
  • Knowledge of interview techniques and the ability to define and deliver media messages.
  • Working knowledge of marketing and research techniques and methods.
  • Ability to apply market research to identify communication needs and target audiences.
  • Ability to apply appropriate statistical techniques and methods to research or sports information.
  • Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills.

Supplemental Information

A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.

The person holding this position is considered a `mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

California State University, San Bernardino is an Affirmative Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status.

This position may be "Designated" under California State University's Conflict of Interest Code. This would require the filing of a Statement of Economic Interest on an annual basis and the completion of training within 6 months of assuming office and every 2 years thereafter. Visit the Human Resources Conflict of Interest webpage link for additional information:

This position adheres to CSU policies against Sex Discrimination, Sexual Harassment, and Sexual Violence, including Domestic Violence, Dating Violence, and Stalking. This requires completion of Sexual Violence Prevention Training within 6 months of assuming employment and on a two-year basis thereafter. (Executive Order 1096)

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