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Marketing Manager
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Position Number: 3075682
Location: Blacksburg, VA
Position Type: Public Relations, Marketing and Communications

The Recreational Sports Marketing Manager reports to the Assistant Director for Marketing and Communications. The primary responsibility of this position is to promote physical activity, well-being, recreational program involvement, membership, inclusion, recreation facilities, and services. This person will oversee the day-to-day execution of the marketing plan to coordinate the department's promotional materials, publications, websites, and social media. This position serves as the administrator for social media, including Instagram, Twitter, TikTok, Facebook, YouTube, Flickr and Spotify. Additionally, this position will supervise a team of student employees including marketing and media supervisors, creative services assistants and graphic designers. Supervising the student staff involves: hiring, training, scheduling, managing payroll and evaluating performance. As a member of the Marketing and Communications team, this position will be responsible for fulfilling activations and fulfillment of sponsorship and partnership agreements, assessing the effectiveness of marketing efforts, managing a budget, creating content and website maintenance.

Required Qualifications:

- Bachelor's degree in marketing, communications, public relations, advertising, or related field; and/or equivalent related experience.
- Experience with marketing, public relations and/or advertising experience that
includes areas such as implementing a marketing plan,
- Creating promotional materials and/or publications (such as: brochures, flyers, press releases,
t-shirt designs, etc)
- Previous experience using a content management system to produce and post web content;
- Previous experience managing or contributing to a professional social media account
- Excellent communication skills and professional writing skills with strong editing and
organizational skills.
- Experience with current computer software such as desktop publishing (Adobe Creative
Cloud, Microsoft Office Suite) and database management.
- Commitment to promoting well-being, diversity and inclusion

Preferred Qualifications:

- Master's degree in marketing, communications, public relations, advertising or related field.
- Previous work experience in a recreation or sports management environment
- Understanding of data analytics to create reports and infographics
- Demonstrated skill in photography, videography and/or editing video/photo
- Previous supervisory experience

To apply for this position please go to: https://jobs.vt.edu/