Job Details

Associate Director of Digital Marketing & Comm

Position Number: 7222076
Location: Salt Lake City, UT
Position Type: Public Relations, Marketing and Communications

Associate Director of Digital Marketing & Comm

Job Summary

Marketing Communications Management
The Associate Director of Digital Marketing and Communications leads digital strategy, execution, and performance across University Connected Learning. This role oversees paid and organic marketing, web content and updates, analytics and reporting, and integrated communications.

This position translates business goals into clear digital strategies, ensures campaigns run effectively across channels, and uses data to guide decisions. The role manages a cross-functional team spanning paid media, social media, web content, analytics, and communications, and works closely with creative, program, and leadership teams to deliver coordinated marketing efforts.

Learn more about the great benefits of working for University of Utah: benefits.utah.edu
The department may choose to hire at any of the below job levels and associated pay rates based on their business need and budget.

Responsibilities
Associate Director, Marketing Communications Management
Digital Strategy and Performance

Lead digital marketing strategy across paid and organic channels
Translate program and enrollment goals into measurable digital campaigns
Oversee campaign planning, execution, optimization, and performance tracking across search, social, display, and web
Define and monitor KPIs and ensure consistent reporting across campaigns
Use performance data to improve results and inform future strategy
Evaluate and implement new tools, platforms, and approaches

Analytics and Reporting

Oversee digital analytics and reporting using tools such as Google Analytics and Agency Analytics
Ensure reporting is accurate, consistent, and usable across teams
Provide clear insights to leadership and program stakeholders
Conduct ad hoc analysis to answer business questions
Lead testing and optimization efforts, including A/B testing across digital channels

Web and Digital Experience

Oversee web content strategy, updates, and performance across CMS platforms, including Modern Campus
Ensure websites are accurate, accessible, and aligned with brand and user experience standards
Partner with web and IT teams to improve usability and conversion performance
Maintain working knowledge of HTML and CSS to guide decisions and troubleshooting

Team Leadership

Manage a cross-functional team that includes:
Paid digital and media
Social media (organic and paid)
Web content and updates
Communications and public relations
Set priorities, manage workflows, and ensure work is delivered consistently
Coach and support team development
Ensure projects and decisions are clearly documented and tracked
Communications and Integration
Oversee digital communications and PR alignment with marketing campaigns
Ensure messaging is consistent across channels
Support integrated campaign planning across marketing, creative, and program teams
Bring a clear digital perspective into broader planning conversations

Collaboration

Partner with program teams, creative, analytics, and IT to align priorities
Provide digital guidance to internal stakeholders
Ensure campaigns reflect audience needs and program goals
Maintain strong working relationships across teams

Operations, Partnerships, and Budget

Manage digital marketing budgets across channels
Oversee relationships with external agencies and vendors, including planning, execution, and performance accountability
Manage relationships with platform partners such as Google and Meta, leveraging those partnerships for strategy, optimization, and access to platform insights
Ensure resources are used effectively and aligned with performance goals

Qualifications

Experience leading digital marketing strategy and execution across multiple channels
Strong understanding of paid media, social media, and web strategy
Experience with analytics platforms such as Google Analytics and Agency Analytics
Familiarity with CMS platforms, including Modern Campus, and working knowledge of HTML and CSS
Experience managing external agencies and vendor relationships
Experience managing teams and cross-functional work
Strong analytical and decision-making skills
Clear communication style with both technical and non-technical stakeholders

Minimum Qualifications
EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience).
Associate Director, Marketing Communications Management: Requires a bachelor's (or equivalency) + 10 years or a master's (or equivalency) + 8 years of directly related work experience.

Preferences

Special Instructions

Requisition Number: PRN45284B
Full Time or Part Time? Full Time
Work Schedule Summary: - Monday - Friday; 8:00 am - 5:00 pm- Hybrid work opportunity: Employee must reside in the state of Utah, but will have the opportunity to work a hybrid schedule of in-person and remote work
Department: 02199 - Marketing & Development
Location: Campus
Pay Rate Range: 68,545 - 95,545
Close Date: 9/12/2026
Open Until Filled:

To apply, visit https://utah.peopleadmin.com/postings/203284