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Audience Intelligence and Donor Analytics Supervisor

Position Number: 9915444
Location: Salt Lake City, United States
Position Type: Development and Fund Raising

Audience Intelligence and Donor Analytics Supervisor

Job Summary

The Supervisor of Audience Intelligence & Donor Analytics leads Utah Public Media's AIDA (Audience Intelligence and Donor Analytics) team, serving PBS Utah, KUER NPR Utah, and Avanza Utah.

AIDA develops the research, analytics, reporting, and intelligence that help Utah Public Media understand the people and communities it serves---from broad and unidentified audiences to known audiences, members, donors, former donors, and prospective supporters. The team transforms data into actionable intelligence that supports audience growth and engagement, fundraising and donor development, marketing and communications, content strategy, and organizational decision-making.

Reporting to the Director of Special Projects, the AIDA Supervisor provides day-to-day leadership of the team while also serving as a working analytics professional. The position supervises staff, coordinates research and analytics projects, oversees dashboards and reporting, supports data quality and integration efforts, and works with teams across Utah Public Media and the University of Utah to identify and address audience, donor, and business intelligence needs. This position may participate in station leadership meetings.

The AIDA Supervisor will help strengthen and expand Utah Public Media's audience and donor intelligence capabilities, developing the people, processes, partnerships, tools, and analytic resources needed to increase constituent reach and engagement and support the organization's fundraising and revenue goals.

Learn more about the great benefits of working for University of Utah: benefits.utah.edu

Responsibilities

Supervises the Audience Intelligence and Donor Analytics (AIDA) team serving PBS Utah, KUER, and Avanza Utah, including hiring, training, work assignment, performance management, and professional development of staff.
Leads and performs audience, donor, constituent, market, and fundraising research and analytics to support audience growth, engagement, fundraising, revenue, and organizational decision-making.
Oversees the development and maintenance of dashboards, reports, business intelligence tools, and recurring analysis for UPM leadership and internal teams, translating complex data into actionable insights and recommendations.
Develops and evaluates donor and constituent intelligence, including lead-generation and analytical models supporting donor acquisition, retention, reactivation, conversion, engagement, and revenue opportunities.
Partners with Membership, Development, Marketing, Content, Communications, Institutional Advancement, and UPM leadership to identify research and business intelligence needs, prioritize projects, and provide analytical decision support.
Oversees data-management, integration, exchange, and quality-assurance processes supporting research, analytics, CRM, fundraising, communications, and other UPM activities, helping ensure the accuracy, consistency, and integrity of data and reporting.
Supports CRM and data-system development and migration initiatives, including the transition of KUER data into the University's Unite CRM, with emphasis on preserving data integrity, reporting continuity, and research and analytics capabilities.
Develops and maintains partnerships with University of Utah departments and resources, external vendors, community organizations, and other partners to expand UPM's research, data, analytics, and business intelligence capabilities.
Identifies and implements opportunities to improve research methodologies, analytic tools, data resources, reporting practices, integrations, workflows, and UPM's overall use of business intelligence.
Serves as a working supervisor, directly performing research, analysis, reporting, dashboard development, data-quality, and related work as needed while coordinating team resources across multiple projects and organizational priorities.

Minimum Qualifications
EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience).
Requires a bachelor's (or equivalency) + 4 years or a master's (or equivalency) + 2 years of directly related work experience.

Preferences
As a working analytics supervisor, this position requires strong foundational skills in data analysis, relational data, and automation, along with the ability to understand and provide technical direction for the systems and analytic work managed by the AIDA team.

Strong understanding of relational database concepts, including tables, keys, joins, data types, data relationships, data modeling, and data integrity.
Strong understanding of relational database concepts, including tables, keys, joins, data types, data relationships, data modeling, and data integrity.
Strong proficiency with SQL for querying, joining, transforming, validating, and analyzing data across relational data sources; familiarity with SOQL (Salesforce Object Query Language) is a plus.
Experience with analytical programming, with proficiency in R highly preferred, for data manipulation, analysis, automation, visualization, and reporting; experience developing or maintaining R Shiny applications is a plus.
Demonstrated automation mindset, with the ability to identify repetitive or manual processes that can be made more reliable, scalable, and efficient through queries, code, integrations, scheduled workflows, or other automation.
Ability to translate business, fundraising, audience, and research questions into clearly defined data requirements, business rules, analytical approaches, and technical solutions, while identifying ambiguities or data limitations that could affect interpretation.
General understanding of Salesforce data architecture, including objects, fields, relationships, reports, and related CRM concepts.
Experience with Salesforce Marketing Cloud data structures, segmentation, Data Extensions, queries, and automations is particularly relevant.
High proficiency with Microsoft Excel for data analysis, validation, reconciliation, troubleshooting, and ad hoc reporting.
Familiarity with version control and reproducible analytic practices is a plus.
Experience with fundraising, donors, membership, audience, marketing, and / or nonprofit experience is preferred.

Special Instructions

Requisition Number: PRN46573B
Full Time or Part Time? Full Time
Work Schedule Summary: Typically business hours Monday -- Friday, with occasional weekend and evening hours depending on department activities.
Department: 02403 - UT Public Media
Location: Campus
Pay Rate Range: $85,000 - $100,000
Close Date: 10/29/2026
Open Until Filled:

To apply, visit https://utah.peopleadmin.com/postings/211333