Job Details

This ad is expired.

Assistant Director of Advertising (EXTENDED)
Go to our website »

Position Number: 2305086
Location: ,
Position Type: Public Relations, Marketing and Communications

Assistant Director of Advertising (EXTENDED)

Primary Function:
The Assistant Director of Advertising is responsible for researching, conceptualizing, producing, placing, analyzing and reporting on all paid digital media at various stages to continually optimize performance and meet advertising goals. The Assistant Director will instruct the efforts of the university's media buying agency of record and work with Division and university partners to ensure the strategic alignment of paid digital media with traditional advertising, enrollment communications and manage the digital execution and evaluation of these efforts. This person assesses the needs and opportunities for paid digital media and enrollment communications, assures the internal and external collaboration and proper back-end processes and measures are in place and that all such marketing efforts are in harmony with our brand. Together with the Associate Director of Advertising, the Assistant Director of Advertising assists the in the strategic creation and execution of integrated digital marketing campaigns and the analysis of all related materials and communications. This position has potential to work remotely.

Duties and Responsibilities:
Division Marketing/Advertising campaign management. Oversee and manage internal production teams and tools and external resources to creatively highlight the value of the NIU experience. Lead the tracking and reporting on all digital campaigns. Develop digital media buys. Provide leadership to advance digital marketing initiatives. Special projects. Other duties as assigned. Work collaboratively with division and university colleagues on strategic recruitment and marketing initiatives.

Minimum Required Qualifications:
1. Bachelors degree in marketing, business administration, communications, public relations or a related field.
2. Three (3) years (36 months) of professional experience working in the advertising, promotions, public relations, communications, journalism, or a related field.
3. Demonstrated professional work experience in planning, monitoring, adjusting, and analyzing digital advertising campaigns.
4. Demonstrated professional experience with budgeting for digital media buying.

*Note Masters Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.

Education and Experience Preferred:
Essential Skills, Attributes and Knowledge:
1. A minimum of a bachelors degree from an accredited institution and 5 years professional experience in a related field.
2. Outstanding writing and editorial skills with an emphasis on marketing, advertising and/or public relations experience.
3. An excellent communicator, a high-energy self-starter and individual known to be creative, entrepreneurial, flexible and results oriented.
4. Knowledge of current and emerging digital marketing methodologies and technologies and familiarity with best practices in communications and digital advertising trends.
5. Expertise in comprehensive digital advertising campaign planning and integrated marketing.
6. Ability to manage multiple projects, determine project urgency, create detailed action plans and organize/supervise schedule, people and tasks.
7. Related software skills and familiarity with routine office software applications.
9. Ability to work collaboratively and actively with the entire Marketing & Communications staff, university partners and other members of the university community.
10. Flexibility to work beyond the scope of normal university hours of 8 a.m. 4:30 p.m. including evening and weekend work.

Working Hours: Monday - Friday, 8:00-4:30
Hiring Rate/Range:
Posting Date: 05/12/2021
Closing Date: 6/18/2021
Priority Review Date:
Open Until Filled:

Special Instructions to Applicants:

Fully complete the Education and Work History sections of the application. Be specific on your entire work history, including employment dates and duties for all positions held. Applicable part-time work experience will be considered toward qualifying for this position, however, it will be converted to a full-time equivalency to determine combined length of experience.
If you have education and/or training in excess of what is required, we encourage you to upload your unofficial transcripts.
After the posting has closed, your submission will be reviewed to determine if you meet the minimum qualifications for the classification, including any specialty factors associated with this particular position.
Please monitor your e-mail for further information regarding your application. Emails will be generated from jobs@niu.edu and CivilServiceTesting@niu.edu. Please add these emails to your address book to ensure timely delivery of any future communication.
We STRONGLY recommend that contact information used in your online profile be personal use, not professional/work information: personal email address, home address, and phone numbers. The information you provide is used to make contact on search updates, department referrals and interviews, etc. We must be able to relay sensitive and important information in a way that protects your privacy concerning job search activity, now and in the future.
The Civil Service examination for this classification is a Credentials Assessment, and is based on your application materials as submitted for this posting. If you meet the minimum required qualifications for this position, you will receive a score based on your education and experience, and your name will be placed on the active employment register. After the application deadline, the names within the top three scores will be referred to the hiring department for interview.
Once this position has been filled, all names will be removed from the employment register in accordance with State Universities Civil Service System rule 250.60(h)(10).
If eligible for Veterans Preference Points, DD214/DD215/NGB22/DD256 paperwork reflecting an Honorable Discharge MUST be uploaded to this application in order to receive the maximum eligible points on the Civil Service examination.
Click on Marketing Associate for more information including salary ranges, typical duties, minimum acceptable qualifications, and testing requirements.
Please click Human Resource Services Benefits for detailed information about Northern Illinois Universitys benefits package.
Employment is contingent upon your passing a criminal background investigation. You may not begin work until the criminal background investigation results have been received and cleared by Human Resources.

To apply, visit https://employment.niu.edu/postings/57259

In accordance with applicable statutes and regulations, NIU is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, sex, religion, age, physical and mental disability, marital status, veteran status, sexual orientation, gender identity, gender expression, political affiliation, or any other factor unrelated to professional qualifications, and will comply with all applicable federal and state statutes, regulations and orders pertaining to nondiscrimination, equal opportunity and affirmative action.

The following person has been designated to handle inquiries regarding the non-discrimination policies:

Ethics and Compliance Officer, Title IX Coordinator
Health Services 230
TitleIXCoordinator@niu.edu
815-753-5560